Dawna MacLean

When meaningful change is needed

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    Purposeful and trusted thought leadership to maximize your potentiality in Customer Experience Management, Creating Shared Value and Business Strategy.


  • Your trusted partner for creative visual productions. Delivering high quality, and innovative memorable and authentic customer and audience experiences.

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    Authentic and engaging speaker for corporate presentations, conference keynotes and custom workshops.

Featured Testimonials

  • “Courage to Drive Meaningful Change”

    “I have always respected Dawna as a business leader with the knowledge and expertise to drive positive results. Dawna’s approach is very hands-on with the know how and courage to drive meaningful change. She navigates through the most challenging environments with confidence while never losing focus on key objectives. Dawna first worked for me as a trusted consultant and then later as Vice President of Operations for ABSG Canada. Dawna has the passion, integrity and expertise to deliver positive results for your business.”

    Matt Webb, Vice President Business Solutions at ICS

  • “A rare combination of brains, integrity, passion and tenacity”

    “Dawna is a rare combination of brains, integrity, passion and tenacity. She is a seasoned executive and I have seen her traverse and solve complex business problems for some of the largest enterprise organizations. She is always ahead of curve when it comes to ideas and she is the most passionate advocate for doing the right thing, even when the right thing isn’t popular or easy. She has proven her success in multiple environments and industries. She understands and cares about people and it comes across in everything she does.  She combines technical brilliance and business acumen but where she really shines is her passion for the customer. She has been a champion for the customer since the very first day I worked with her and she has taken that mission and become one of the foremost experts in ‘customer experience management’.” 

    Kes Sampanthar, Director of Media Strategy, Cynergy


Most Recent Blog Post

  • Be Like Water


    As much as I dislike all forms of fight the words of Bruce Lee resonate deeply for me on many levels.  His message, to “be like water” is powerful on a personal level but it also applies universally.  In the corporate “fight” to be great so many leaders get lost in making their brand a show, in essence the corporate lie.  Perhaps “lie” is too harsh but I have yet to discover a company that does not have a significant gap between what they say versus what they do.

    It comes down to having the courage to express yourself honestly as a leader and even more challenging is to express your corporate brand totally and completely honestly.  As a leader, being water enables you to fully engage your natural instincts to master the art of your intentions, awakening your own Bruce Lee within.  As a corporation, being water is even more powerful, it will ignite the natural instincts of your entire company harnessing the collective energy to become an honest expression of your brand.

    Whether in context of business or personal matters, being like water is not easy, and there is no one way to do it.   Like any art it is an expression of you and there is only one you.