After reading Creating Shared Value by Michael Porter and Mark Kramer I was certain that at minimum they had accomplished making smart sexy again. I must temper my enthusiasm for their brilliant illustration of this massively powerful movement to reflect on what this really means. I call it a “movement” because this is not the first of its kind, nor will it be the last, it is however the best I have seen to date and it marks an acceleration in this evolution. I also call it a “movement” because it is fueled by a purpose much higher than our literal economic interpretations, it is not a fad, nor is it a pipe dream, in my humble opinion, it is the work of destiny.
Porter and Kramar position their article as “capitalism under siege”… they then go on to say “… the purpose of the corporation must be redefined around creating shared value”. I want to emphasize “the purpose” because this marks a period where our spiritual evolution is partnering with our economic evolution. If I used words like “authentic” or “awareness” 10 years ago, anything I said there after would have been dismissed. A mindfulness of this union will enable you to harness the power of it. I recognize that this was not the intended meaning of the word “purpose” by authors but I am proposing we reflect on it with more meaning. After all, they are proposing a greater purpose, one that is essentially putting us all on the same team for the greater good locally and globally.
Are you a believer, a skeptic or somewhere in between?