This is a powerful illustration of the Decisive Advancement in Customer Experience Methodology via Motivational Design. Chris Mahoney, Cynergy’s Director of Health Care, helps us visualize the future of physician and patient experience. Motivational Design is a methodology for changing behavior that is based on people’s intrinsic motivations, it brings together research from neuroscience, behavioral economics, game design and sociology to create solutions that bridge the gap between people’s intentions and their actions.
Huge kudos to Cynergy for pioneering technology that has the potential to radically transform the quality and experiences within Health Care broadly. We need to apply these principles to all Health Care issues. What gets me so excited is that this methodology extends beyond technology, it provides a framework that can be applied to operational strategies, communication strategies, financial strategies, truly everything.