I am perplexed by the ever present sensitivity and negativity to “buzzwords”. I think it is cowardly to dismiss or discount something new or something that represents change without reason. On the other hand, I acknowledge that new words are often misused or abused for impact or simply to be catchy. “Buzzwords” remind me of what we call “one hit wonders” in the music world. Only we don’t know if it is a “one hit wonder” until we give it time, we don’t call every new musician with a new song a “one hit wonder”. Many are, but many are not. Why don’t we give the same respect to new words? If they don’t sustain into something meaningful, then label them “buzzwords”. Not all new words are bad, many sustain to become respected business terms. I remember when “cloud computing” and “social media” were followed by a dismissive snarl amongst the skeptics. All I am suggesting here is that we not be quick to judge every new term or word simply because it is gaining airtime but is unproven. In parallel, we all need to be mindful of over-using new words which can render them annoying. No different than a catchy new song that you overplay until you are annoyed by the very song you initially loved.
So buzz-off all you new word haters and buzz-down all you new word junkies! We all lean a little in one direction or the other and I am guilty of the latter, I do love discovering new words! Which way do you lean?
If you had a crystal ball, which of current new words are certain to be buzz-kill and which ones have sustainability?