As much as I dislike all forms of fight the words of Bruce Lee resonate deeply for me on many levels. His message, to “be like water” is powerful on a personal level but it also applies universally. In the corporate “fight” to be great so many leaders get lost in making their brand a show, in essence the corporate lie. Perhaps “lie” is too harsh but I have yet to discover a company that does not have a significant gap between what they say versus what they do.
It comes down to having the courage to express yourself honestly as a leader and even more challenging is to express your corporate brand totally and completely honestly. As a leader, being water enables you to fully engage your natural instincts to master the art of your intentions, awakening your own Bruce Lee within. As a corporation, being water is even more powerful, it will ignite the natural instincts of your entire company harnessing the collective energy to become an honest expression of your brand.
Whether in context of business or personal matters, being like water is not easy, and there is no one way to do it. Like any art it is an expression of you and there is only one you.
