About Dawna MacLean

Dawna has repeatedly developed and implemented successful complex business strategies that have resulted in sustained revenue growth, decreased operational costs, rich customer experiences and social progress. She has proven achievements in leading mergers and acquisitions across numerous global diverse business environments and extensive expertise in Customer Experience Management and  Creating Shared Value.

• A creative and passionate coach, adviser, speaker, partner, strategist, writer, and consultant providing insightful and forthright support to ensure goals are realized.
• Extensive experience and focus on Customer Experience transformations and building trusted relationships and partnerships.
• Performance driven with a sharp eye for process optimization.
• Highly effective critical problem solving and risk mitigation skills.

Quest

To transform limiting barriers and enable creative business strategies through insightful, collaborative and forthright partnerships.  To be your trusted partner for meaningful change and transformations.

Core Values

Transparency, Trust, Passion, Responsibility and Results

Metaphor

What makes Dawna unique? She is a Change Conductor…

An Orchestra Conductor in music is fluent in the art of unifying the efforts of a number of musicians simultaneously engaged in musical performance .  Modern day conducting is highly individual and requires great musical understanding, a thorough knowledge of instruments and of the concert repertory, a clear mastery of the baton and hand gestures, and a human sympathy for the performers.

A Change Conductor in business is fluent in the art of harmonizing the efforts of a number of diverse stakeholders simultaneously engaged in social progress AND economic profits.  Modern day conducting is highly complex and requires a thorough knowledge of industries and disciplines, a fertile understanding of the technology and patterns, creative business strategy, and a deep awareness of customer experience.