HBR has done it again, September’s issue does not disappoint! I found myself devouring article after article this morning while I indulged in the world’s best eggs benedict at Hanks. One article in particular is near and dear to my heart and to the heart of many of my clients, How to Solve the Cost [...]
Dawna's Blog
Measuring the Wrong Things the Wrong Way in Health Care
Sunday, August 21st, 2011Manipulation Vs. Cultivation
Sunday, August 21st, 2011As the relevance of psychology in business strategy continues to gain momentum I am most struck by how predictably irrational we are responding to this new found level of awareness. There has been so much talk over the past year about the power of authenticity, ethics, and trust yet as we begin to discover the [...]
Creating Thicker Customer Experiences
Sunday, August 14th, 2011With the emergence and growing momentum of Customer Experience as a strategic imperative, companies are becoming more and more passionate and polarized. At one extreme, we see companies failing to invest enough resources. At the other end we see some investing thousands, even millions, into a well intended marketing sinkhole and accomplishing very little. What [...]
To Shape or be Shaped!
Tuesday, July 19th, 2011I am profoundly struck by the urgency for us to elevate our mindfulness. Regardless of what you do or what your interests are, we all need unimaginable clarity. If we allow technology to understand how our minds work better than we know our own minds then we are empowering technology to shape us rather than [...]
Unimaginable Clarity
Thursday, June 30th, 2011It is often the case that highly sophisticated knowledge exists long before it’s significance in a broader context begins to resonate and be acted upon. There lies enormous brilliance hidden in cross fertilizing knowledge; a conscious effort to rethink our strategies through a new lens unleashes richer opportunities for our products and services, as well [...]
Is This Simply Behavioural Economics or is Trust the Issue, or Both?
Wednesday, June 22nd, 2011I am fascinated by how Predictably Irrational we are! And despite my awareness of it and keen eye to detect it, there are still times I catch myself falling into illogical reasoning. When I first read about Spirit Airlines charging $5 to print passengers boarding passes for nonstop flights in the New York Times, I [...]
Organic Strategies Drive Thicker Value
Monday, June 6th, 2011Organic food is the fastest growing sector in the food marketplace, growing at a rate of 17-20% per year versus 2-3% for conventional foods. The demand for authentic food has been on the rise for many years primarily driven by growing concerns for personal well being and the environment. The long term environmental and health [...]
Digging for Gold
Tuesday, May 31st, 2011Creating Shared Value (CSV) is not about your corporate responsibility, it is about the opportunity to create profits with purpose that simultaneously drive sustainability, economic growth and social progress. Corporate Social Responsibility (CSR) strategies typically come at a cost, using corporate economic profits to aid with social progress, but what we are talking about here [...]
How Many of Your Customers Feel Stuck With You?
Wednesday, May 18th, 2011How many of your customers feel stuck with you, wishing they could leave, painfully disappointed by your products and services, telling everyone they know about their horrible experiences with you and exhausted from their efforts to rid themselves of you? Such is the case for many telecom customers trapped in contracts that do not protect [...]
Happy 1 Year Anniversary!
Tuesday, May 17th, 2011Today marks the 1 year anniversary of my blog! And my 100th post! My how time flies! Writing is one of my most fulfilling passions and sharing my thoughts with my readers has been such a rewarding privilege for me. Thank you! In honour of this milestone I wanted to share my top 10 most [...]