Not only is cross-fertilizing brilliant ideas a clever innovative approach to solving complex problems, it can also steer you towards strategic growth opportunities. It was not surprising to me to read about “The Pharma-Gaming Connection” in Locating Your Next Strategic Opportunity via this month’s issue of HBR. The Health Care industry was well represented at the Gamification Summit in San Fransisco earlier this year and gaming was a hot topic at the recent HiMSS in Orlando. The article shares examples of ventures seizing this opportunity such as Foldit; an online social game for science geeks based on the challenge of finding the most efficient way to fold proteins in hopes that they can help solve real protein-folding challenges for biopharma companies. What struck me about the examples the article provided was that none of them were focused on solving the pervasive barriers that stunt growth and innovation in Health Care broadly; issues such as patient adherence, patient privacy, access, and patient experience. My point is not to diminish the significance of the examples given, in fact these companies are helping pioneer the pathway for us to tackle the more systemic issues. In essence I want to stress the need for us to target these issues.
I get super excited thinking about leveraging mass collaboration to bring Health Care into the 21st century by cross pollinating principles of Motivational Design, data visualization, and shared value. As Hans Rosling has said “I am not an optimist, I am a possiblist”. This is all very doable, in fact it is being done as we speak, smart biopharma companies and Health Care broadly can either chose to help shape this movement or scramble later to catch up.
Do you know of any examples of ventures connecting Health Care and gaming? Please share if you do…
This is a powerful illustration of the Decisive Advancement in Customer Experience Methodology via Motivational Design. Chris Mahoney, Cynergy’s Director of Health Care, helps us visualize the future of physician and patient experience. Motivational Design is a methodology for changing behavior that is based on people’s intrinsic motivations, it brings together research from neuroscience, behavioral economics, game design and sociology to create solutions that bridge the gap between people’s intentions and their actions.
Huge kudos to Cynergy for pioneering technology that has the potential to radically transform the quality and experiences within Health Care broadly. We need to apply these principles to all Health Care issues. What gets me so excited is that this methodology extends beyond technology, it provides a framework that can be applied to operational strategies, communication strategies, financial strategies, truly everything.